AI Regulation Tracker / Correction
Missouri's 2026 AI-Therapy Proposal Did Not Become Law
Correction: This page previously misattributed an AI mental-health proposal to Missouri SB 1019 and described it as enacted. The current official Missouri Senate records show that SB 1019 is a health-care bill. The AI-therapy proposal is SB 1444, which has not passed.
Missouri considered a proposal that would restrict marketing an AI as a mental-health professional or therapy provider. That proposal was SB 1444, not SB 1019, and the official legislative record currently lists it at committee status rather than as enacted law.
Primary source: Missouri Senate SB 1444 record
What the official records show
- Missouri SB 1019 is a health-care measure. Its official Senate record does not describe an AI mental-health advertising restriction.
- Missouri SB 1444 contains the AI mental-health proposal. Its summary addresses representations that an AI can act as a mental-health professional or provide therapy, psychotherapy, or a mental-health diagnosis.
- SB 1444 has not passed. The official Senate record lists its current status as a committee action, so it is not an enacted Missouri restriction.
- Businesses should not treat the proposal as current Missouri law. Monitor the official bill record for later action.
Why the bill numbers matter
Legislative reporting depends on the exact instrument, its text, and its current status. Missouri's SB 1019 concerns health-care matters. The AI mental-health proposal appears in SB 1444. Because a bill number is the legal identifier, substituting one bill for another changes both the subject of the report and its legal conclusion.
What SB 1444 proposes
The official SB 1444 summary says the proposal would prohibit a person or entity developing or deploying AI from advertising or representing that the system is, or can act as, a mental-health professional or can provide therapy services, psychotherapy, or a mental-health diagnosis. It would treat a violation as an unlawful practice under the Missouri Merchandising Practices Act and assign enforcement to the Attorney General.
That description is a proposal, not a current obligation. The official record lists SB 1444 as having received a committee action. It does not list the measure as enacted.
What professionals should do now
For Missouri-specific compliance work, do not rely on the former version of this page. Track the official SB 1444 record and obtain legal advice before changing product claims on the assumption that a Missouri AI-therapy restriction is already in force. Teams operating across states may still choose conservative marketing controls, but that is a product and risk decision rather than compliance with this unpassed Missouri proposal.
Frequently asked questions
Did Missouri enact an AI-therapy advertising restriction through SB 1019?
No. SB 1019 is not the AI-therapy bill. This page previously said otherwise and has been corrected.
Which bill contains the AI-therapy proposal?
SB 1444. Its official summary addresses claims that an AI can act as a mental-health professional or provide therapy, psychotherapy, or a mental-health diagnosis.
Is SB 1444 currently law?
No. The Missouri Senate record currently lists a committee status rather than enactment.
Should a company treat the proposal as an active compliance deadline?
No. Monitor the official legislative record and obtain advice for the specific product and claims at issue.
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Correction published August 1, 2026. The prior version incorrectly said that SB 1019 enacted an AI mental-health advertising restriction. The error came from attributing SB 1444's proposed text to a different bill. The prior legal conclusions, effective date, penalties, and statutory citation have been removed.
Informational analysis for working professionals, not legal advice. Confirm how any rule applies to your situation with qualified counsel.