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◆ The Leverage Club is open · free with any course
SP
◆ Leveraged Professional
Better outreach. Warmer calls. A cleaner pipeline. Without learning a new tool.
A practical, reviewed system for B2B sales pros 40 and up who want AI on the writing while every send stays a human decision.
Built for · B2B sales pros, AEs, consultants, owner-operators
Outreach, follow-up, and call prep take time you do not have. This course builds three reusable outreach prompts, a fifteen-minute follow-up cadence, and a ten-minute call-prep ritual you actually run, with judgment on every send. Your client relationships stay your asset.
Investment
$195
Includes The Leverage Club, free while you are enrolled. It is $49 per month otherwise. Cancel anytime.
Included free while enrolled
Includes The Leverage Club, free while enrolled: weekly briefing, prompt vault, live sessions, and one private room for real working questions.
At a glance
Who it is for
AEs, reps, consultants, and owner-operators who run their own pipeline. Comfortable with a browser, no coding.
Investment
$195 one time.
Format
Self paced. Lifetime access. Yours to keep.
What you keep
Three outreach prompts, a follow-up cadence, a call-prep ritual, and an SOP binder.
Includes
The Leverage Club, free while you are enrolled. It is $49 per month otherwise, cancel anytime.
01The problem
You do not need a new tool. You need a calm system you actually run.
The pipeline that runs on Friday night and Sunday afternoon.
You are still writing your own outreach, drafting your own follow-ups, and prepping your own calls. AI could take real weight off that load, but two things hold most reps back.
This course gives you a calm, reviewed system: AI on the writing and the prep, client data kept out of public tools, and your eyes on every message before it goes out.
- You write outreach yourself, often in the gaps between calls
- Follow-ups slip because the cadence is in your head, not on the page
- Real client names and forwarded emails cannot go in a public tool
- You bought a tool and walked away from it
- No workflow your manager would call professional sales hygiene
02The promise
What the next quarter can actually look like.
Before this course
Most weeks now
- You draft outreach from scratch, one prospect at a time
- You forget who you owe a follow-up by Friday
- You walk into important calls thirty seconds prepared
- You worry about pasting forwarded threads into a chat window
- Your pipeline review is a feeling, not a ritual
After this course
Most weeks after this.
- Run three reusable outreach prompts you trust on a live prospect today
- Execute a fifteen-minute follow-up cadence you do not skip
- Walk into every important call with a ten-minute pre-call brief
- Keep real client data out of public AI tools, every time, by one clear rule
03Who this is for
This course is for you if any of these sound like your week.
02
You want AI to help with the writing without putting client relationships at risk.
03
You need a system that survives a busy week, not a workaround that lives in one rep's head.
+ what it is not
If you want AI to send outreach with no human review, or a bulk-blast tool, this is not it.
This course keeps client data out of public tools, on purpose, and holds a human decision on every send.
04What you can achieve
By the end of this course, you can.
01.
Run three reusable outreach prompts you trust enough to send today
02.
Execute a follow-up cadence in under fifteen minutes a day, with a human on every send
03.
Walk into every important call with a ten-minute pre-call brief and three prepared questions
04.
Close every Friday with a thirty-minute pipeline review you do not skip
05What is inside
Everything you leave with , and keep.
Five modules plus a Foundation Gate and a capstone, twenty-four short lessons, self-paced, built for someone who does not code. A copy-and-paste exercise in every lesson, run in a real AI chat session. Club membership is included, free while you are enrolled.
Inside · 01
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Outreach workflows
Three reusable prompts for cold email, LinkedIn message, and warm reply, written to sound like you and reviewed before every send.
Inside · 02
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Follow-up and call-prep workflows
A fifteen-minute daily cadence and a ten-minute pre-call brief, with discovery questions and an objection pre-mortem you can run before every meeting.
Inside · 03
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The Never-Upload List for sales pros
The never-upload rule, redaction, and synthetic examples, plus a Foundation Gate of five safety acknowledgments before the advanced workflows unlock.
Inside · 04
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Access to The Leverage Club
Included free while you are enrolled. Vault, briefing, live sessions, member discussions. After 12 months it continues at $49 per month and you can cancel anytime.
Inside the course · 5 modules + capstone
Your AI for Sales SOP Binder.
Not a workaround. A documented system that survives a busy quarter and a manager review, with a human decision on every send.
- Start Here: your first useful workflow in 30 minutes
- Foundations: brief Claude like a junior teammate
- Outreach That Gets Replies
- Foundation Gate: five safety acknowledgments
- Follow-Up Without the Dread
- Call Prep That Walks You In Ready
- A Cleaner Pipeline, Every Week
- The capstone SOP Binder you keep and reuse
06See it in the field first
The first useful workflow lands inside thirty minutes.
Before you build the rest of the system, the third lesson of Module 0 runs you through one Claude-assisted message on a real account, with the safety rule honored from the first paste.
A first working win
By the time you finish Lesson 0.3, you have written, edited, and either sent or saved one AI-assisted message about a real account. You have a place to save it. You know what you will not paste into Claude. You have done one useful thing.
Most online courses make you wait two weeks for a feeling of progress. This one makes you wait twenty minutes.
Win firstthen build
The early lesson shows you what a reviewed system feels like in practice, so you trust the method before you scale it.
Enroll for $195 →07How it works in practice
Two real examples of the method at work.
Example · 01
Renata, a 52-year-old AE running her own pipeline
She used to draft cold emails one prospect at a time, late at night. Now she runs the Add-Help-Decide prompt on a sanitized brief, edits it herself for voice, and sends it inside ten minutes. Faster turnaround, no client name in a public tool, and a workflow her manager has signed off on.
Example · 02
Daniel, a 47-year-old solo consultant
He used to skip pre-call prep when the day got crowded. Now he runs a ten-minute pre-call brief on a sanitized profile, lands three discovery questions and three objections to prepare, and walks into every call ready. Higher close rate, no forwarded threads in a chat window.
08Client data never leaves your control
The rule is simple and it never bends.
The never-upload rule
Sales reps hold some of the most sensitive data there is: client names, contract terms, internal pricing, and forwarded emails. None of that belongs in a public AI tool.
You get a clear never-upload list, a method for sanitizing briefs and using synthetic examples so the AI can still help, and a plain-words walk-through of the privacy settings on the tools you use. Real client data stays in your CRM, not in a chat window.
An honest wordon results
This is a founding, early release of the course. We will not invent testimonials or numbers. AI can take real weight off outreach, follow-up, and prep, and the only safe way to use it on sales work is with client data kept out and a human review on every send. How much time you save depends on how you apply it. We teach the method. The results are yours to earn.
09Professional boundaries
The AI is the intern. You are the editor.
The AI drafts
Every lesson holds the same line. The AI drafts the email, the follow-up, the brief. It never sends anything on its own.
You decide
You review and approve every message before it goes out. The final decision always stays with you.
Manager-safe
The Foundation Gate is a plain-language one-pager of safety rules so your manager and your compliance team can sign off on the workflow.
No shortcut
We teach a method, not a shortcut around the relationship work, and we never gate the teaching behind a link.
Real client data stays in your CRM. A human approves every send. That is the rule from the first lesson, and the rule next quarter.
10Frequently asked
Common questions.
- Do I need a paid Claude plan to take this course?
- No. The free Claude plan is enough to do every lesson, including the capstone. A paid plan helps later when you run longer prompts or attach documents, but it is not required to finish the course or to see the value.
- Will this work if my company has not approved AI tools yet?
- Yes, as long as you respect the Never-Upload List. The whole course is built on sanitized briefs. You never paste real client data into Claude. Many students run the workflows fully inside their employer's rules. If your company has a hard ban on any AI use during work hours, ask first.
- How long does the course take?
- Four to six weeks part-time, about two hours a week. Twenty-four short lessons, each with a saved artifact at the end. You can run the first useful workflow inside thirty minutes of starting. Lifetime access, so you can move at your pace.
- Can the AI send outreach or follow-ups on its own?
- No, and we do not teach that. The AI drafts. A human reviews and approves every message before it goes out. The final decision always stays with you.
- What does the included Club membership cost?
- Your purchase includes The Leverage Club, free while you are enrolled. It is $49 per month otherwise and you can cancel anytime.
→ Enroll in AI for Sales
Better outreach. Warmer calls. A cleaner pipeline. Without learning a new tool.
For AEs, reps, consultants, and owner-operators who want AI on the writing and prep, with client data kept safe and a human decision on every send.
$195 · one-time · Includes The Leverage Club, free while you are enrolled. It is $49 per month otherwise and you can cancel anytime.